Regulatory compliance: EU wine labeling

Starting December 8, 2023, new European Union regulations (Regulation (EU) 2021/2117) require wine labels to provide consumers with nutritional information and a full list of ingredients.

What is required?

The regulation applies to all wines and aromatized wine products sold in the EU. You must provide:

1. Energy value - The energy value (calories) must be shown on the physical label using the "E" symbol
2. Allergens - Any substances causing allergies or intolerances must be clearly listed on the physical label
3. Nutrition declaration - The full nutrition table (fats, saturates, carbohydrates, sugars, protein, and salt)
4. Ingredients list - A complete list of all ingredients used in production

The off-label solution

While energy and allergens must be on the physical bottle, the EU allows the full nutrition declaration and ingredients list to be provided "off-label" via electronic means, such as a QR code.

How Winetraqr helps

Winetraqr is designed specifically to meet these "off-label" requirements:

• Dedicated landing pages - We generate clean, simple pages that focus purely on the required information
• No marketing - Our compliance-mode pages are stripped of all marketing trackers and sales links
• Automatic translation - We translate your ingredients and nutritional terms into all 24 official EU languages automatically
• Dynamic updates - If you need to correct information, you can do it in our dashboard without reprinting your QR codes

Compliance checklist

• [ ] Energy value (kJ/kcal) printed on physical label
• [ ] Allergens (e.g., "Contains Sulfites") printed on physical label
• [ ] QR code printed on physical label
• [ ] QR code links to a page with full nutrition and ingredients
• [ ] No user tracking on the linked page
• [ ] No marketing/sales content on the linked page