Permanent free tier, no credit card
Winetraqr has a free plan you can use indefinitely to publish a compliant EU label. VineQR offers a 2-week free trial on its smallest paid tier, after which a paid subscription is required.
Alternative to VineQR
Looking for a VineQR alternative? Meet Winetraqr.
VineQR and Winetraqr both turn your wine labels into EU-compliant QR codes. Winetraqr adds a permanent free tier, customizable QR colors, optional scan analytics, team accounts and an optional branded marketing page on top of compliance.
Why wineries switch from VineQR to Winetraqr
- Stay free forever instead of upgrading after a 2-week trial expires
- Customize your QR code colors to match your label and brand
- Turn on optional, opt-in scan analytics to see who scans your labels, where, and when
- Invite teammates and manage multiple brands from one shared account
- Add an optional branded marketing page behind every QR, not just a compliance label
- Pay monthly or annually in EUR or USD
What you get with Winetraqr
Customizable QR code colors
Style your QR code to match your label and brand.
Optional scan analytics
Optional scan analytics turn every QR code into a data point: total scans, country, time and engagement, all in a clean dashboard. You control when they're on.
Team and multi-brand accounts
Invite teammates and manage multiple brands from one login.
Optional marketing page behind the QR
Optionally add a branded page with hero image, text and links, served from the same QR your label already carries. The marketing page is opt-in per wine.
Monthly or annual billing
Pay monthly (€30/mo) or annually (€300/yr) in EUR, with localized USD pricing for visitors outside the eurozone. VineQR sells annual plans only.
Winetraqr vs VineQR, feature by feature
Free tier
- Winetraqr
- Free plan, no time limit
VineQR offers a 2-week free trial on the Mini plan; after that a paid plan is required.
Monthly billing
- Winetraqr
- Monthly or annual
VineQR's published Mini, Medium, Large and Unlimited plans are all priced per year.
Multi-user / team accounts
- Winetraqr
- Invite teammates, manage multiple brands
VineQR's pricing tiers describe label counts but not seats or collaborators.
Customizable QR code colors
- Winetraqr
- Yes, match your label and brand
Optional scan analytics
- Winetraqr
- Opt-in scan analytics dashboard
Optional branded marketing page
- Winetraqr
- Optional marketing page behind the QR
VineQR positions the QR as a compliance label (nutrition, ingredients, recycling), not a marketing surface.
EU compliance (ingredients, nutrition, recycling)
- Winetraqr
- Yes
VineQR cites Article 12 of the EU Food Information Regulation; e-labels include nutrition, ingredients and recycling information.
Unlimited wines / SKUs
- Winetraqr
- Unlimited
VineQR's Mini, Medium and Large plans cap labels at 5, 10 and 25 respectively; only the Unlimited plan removes the cap. On Winetraqr, what's gated by plan is QR codes per wine, not the number of wines.
QR code formats (PNG, PDF, SVG)
- Winetraqr
- PNG and SVG
VineQR advertises PNG, PDF and SVG downloads for the generated QR.
Pricing
VineQR's €30–€150/yr ladder is cheap until your SKU count grows. Winetraqr's annual is one flat price with unlimited wines, custom QR colors, team accounts, monthly billing, and an optional marketing page when you want more than a compliance label.
Winetraqr Growing Wineries (annual)
Most popular€300/ per year
Unlimited wines, customizable QR colors, optional scan analytics, team accounts, optional marketing page. Roughly two months free vs paying monthly.
Winetraqr Growing Wineries (monthly)
€30/ per month
Same features as annual, billed monthly. No annual upfront commitment.
Winetraqr Free
€0/ forever
Publish a compliant EU e-label with no credit card required.
Winetraqr prices are shown in EUR for parity with VineQR; visitors outside the eurozone see localized USD pricing automatically. Verified on vineqr.com/en/ on 2026-05-06.
The right fit
Choose Winetraqr if…
Pricing flexibility — start free, switch to monthly or annual when you outgrow it
Scan analytics — opt in to see who scanned your label, in which country, and when
Team accounts — invite teammates and manage multiple brands from one login
Branded marketing page — your QR can lead to an optional designed page, not just a nutrition table
Custom QR colors — style your QR code to match your label and brand
When VineQR is the better fit
- You manage a small catalogue (5 to 25 SKUs), only need EU compliance labels, and want the lowest possible annual price. VineQR's Mini (€30/yr for 5 labels) and Medium (€50/yr for 10 labels) tiers are cheaper than Winetraqr's annual plan for that narrow brief.
Frequently asked
FAQ
Can I import my VineQR labels into Winetraqr?
If you can export your wine data from VineQR, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you.
Do I need to redesign or reprint my labels to switch?
Yes, the QR code itself changes when you change vendors, so labels printed with a VineQR QR will keep pointing to VineQR. Plan the switch around your next print run.
Is there a free trial?
Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.
Which is cheaper for a winery with under 10 SKUs?
If all you need is EU compliance labels, VineQR is cheaper on price alone: its Mini (€30/yr, up to 5 labels) and Medium (€50/yr, up to 10 labels) plans undercut Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year), so it costs more over twelve months but lets you avoid an annual upfront commitment. Winetraqr's free tier is €0 and adds analytics, teams, custom QR colors and a marketing page on the paid plans.
Are scan analytics and the marketing page EU compliant?
On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.
Do both products meet EU wine label rules?
Both products target the EU e-label requirement. VineQR cites Article 12 of the EU Food Information Regulation and provides nutrition, ingredients and recycling information; Winetraqr targets the same regime (EU Regulation 2021/2117) with the same information categories.
How many languages does each product support?
Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. VineQR advertises automatic translations into all 24 EU languages.
If you have a small SKU count and only need a compliance label, VineQR's €30–€150/yr ladder is a clean, low-cost choice. If you want a permanent free starting point, customizable QR colors, optional scan analytics, multiple users or an optional branded page behind your QR, Winetraqr will cost you nothing to try and grow with you when you're ready.
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View sources
Last reviewed June 1, 2026
- VineQR homepage (features, pricing, FAQ) — accessed 2026-05-06
- VineQR Terms of Service — accessed 2026-05-06
- VineQR Privacy Policy — accessed 2026-05-06