No 3-label cap on the free plan
Winetraqr's free tier lets you publish a compliant EU e-label without a hard ceiling on labels. PinotQR's free plan stops at 3 e-labels, then jumps to a paid tier.
Alternative to PinotQR
Looking for a PinotQR alternative? Meet Winetraqr.
PinotQR and Winetraqr both turn your wine labels into EU-compliant QR codes. Winetraqr keeps the same free starting point, then opens up customizable QR colors, an optional branded marketing page, monthly billing and team accounts on the paid tier.
Why wineries switch from PinotQR to Winetraqr
- Free tier with no SKU cap, instead of a hard 3-label limit
- Customize your QR code colors to match your label and brand
- Pay monthly in EUR or annually, not annual-only billing
- Add an optional branded marketing page behind the QR, not just compliance data
- Invite teammates without paying €15/yr per extra seat
- Manage multiple brands without paying €25/yr per extra brand
What you get with Winetraqr
Customizable QR code colors
Style your QR code to match your label and brand.
Monthly or annual billing
Pay €30/mo or €300/yr in EUR, with localized USD pricing for visitors outside the eurozone. PinotQR's published plans are annual-only.
Optional marketing page behind every QR
Optionally add a branded page with hero image, text and links from your wine's nutritional page. The marketing page is opt-in per wine. PinotQR explicitly delivers 'non-branded, non-trackable' compliance pages by design.
Team seats included on the paid plan
Invite teammates and manage multiple brands from one login at no extra charge. PinotQR's paid plans charge €15/yr per extra user and €25/yr per extra brand.
All 24 official EU languages, and more
Labels are translated into all 24 official EU languages, plus additional languages for visitors outside the EU. PinotQR advertises automatic translation into the 24 required EU languages.
Winetraqr vs PinotQR, feature by feature
Free tier
- Winetraqr
- Free plan, no hard label cap
PinotQR's free plan lists '3 e-labels, 1 brand, 1 user'.
Monthly billing
- Winetraqr
- Monthly or annual
PinotQR's pricing page lists per-year prices on every paid tier.
Unlimited wines / SKUs
- Winetraqr
- Unlimited
PinotQR's lower tiers cap at 10 or 25 e-labels; unlimited starts at €149/yr. On Winetraqr, what's gated by plan is QR codes per wine, not the number of wines.
Multi-user / team accounts
- Winetraqr
- Invite teammates, included
PinotQR's lower paid tiers include 1 user; extra seats are an add-on.
Multiple brands
- Winetraqr
- Multiple brands from one account
Brand add-ons apply on PinotQR's lower paid tiers.
Customizable QR code colors
- Winetraqr
- Yes, match your label and brand
Optional scan analytics
- Winetraqr
- Opt-in scan analytics dashboard
PinotQR shows where, when and in which languages bottles are scanned, on paid plans.
Optional branded marketing page
- Winetraqr
- Optional marketing page behind the QR
PinotQR describes its hosted pages as 'non-branded, non-trackable'.
EU 2021/2117 compliance (ingredients, nutrition, allergens)
- Winetraqr
- Yes
PinotQR's example label shows ingredients, nutrition table and allergen warnings.
Currencies offered
- Winetraqr
- EUR plus localized USD
PinotQR publishes prices in four currencies on its pricing page.
Pricing
PinotQR's low tiers add €15/yr per teammate and €25/yr per extra brand, annual-only. Winetraqr rolls all of that in: unlimited brands, team seats included, custom QR colors, monthly billing, and an optional marketing page beyond compliance.
Winetraqr Growing Wineries (annual)
Most popular€300/ per year
Unlimited wines, customizable QR colors, optional scan analytics, team accounts, optional marketing page. Roughly two months free vs paying monthly.
Winetraqr Growing Wineries (monthly)
€30/ per month
Same features as annual, billed monthly. No annual upfront commitment.
Winetraqr Free
€0/ forever
Publish a compliant EU e-label with no credit card required.
Winetraqr prices are shown in EUR for parity with PinotQR; visitors outside the eurozone see localized USD pricing automatically. PinotQR also publishes USD, AUD and NZD prices. Add-ons on PinotQR's lower tiers: €25/yr per extra brand, €15/yr per extra user. Verified on pinotqr.com/pricing on 2026-05-06.
The right fit
Choose Winetraqr if…
Pricing flexibility — start free, switch to monthly or annual when you outgrow it
Branded marketing page — your QR can lead to an optional designed page, not a stripped-down compliance page
Custom QR colors — style your QR code to match your label and brand
Team accounts — invite teammates and manage multiple brands without per-seat or per-brand add-on fees
Scan analytics — opt in alongside marketing in one paid plan, not as a separate bolt-on
When PinotQR is the better fit
- You have between 4 and 25 SKUs, want a single annual invoice in EUR/AUD/NZD/USD, and don't need a marketing page, custom QR colors or extra users. PinotQR's €49 or €99 per year tiers can come in cheaper than Winetraqr's €300/yr for that narrow brief.
- You're a New Zealand or Australian winery exporting to the EU and want a vendor with local presence and AUD/NZD billing out of the box. PinotQR's team is based in Marlborough and Amsterdam and bills natively in AUD and NZD.
- You actively prefer the principled stance that an e-label should be 'non-branded, non-trackable' and stay strictly inside what EU regulators intended, with no marketing layer.
Frequently asked
FAQ
Can I import my PinotQR data into Winetraqr?
If you can export your wine data from PinotQR, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you.
Do I need to redesign or reprint my labels to switch?
Yes, the QR code itself changes when you change vendors, so labels printed with a PinotQR QR will keep pointing to PinotQR. Plan the switch around your next print run.
Is there a free trial?
Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.
Which is cheaper for a small winery with under 25 SKUs?
If all you need is EU compliance labels and one user, PinotQR's €49/yr (10 labels) or €99/yr (25 labels) is cheaper than Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year), so it costs more over twelve months but lets you avoid an annual upfront commitment. Winetraqr's free plan is €0 with no hard SKU cap.
Are scan analytics and the marketing page EU compliant?
On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.
Do both products meet EU Regulation 2021/2117?
Yes. Both Winetraqr and PinotQR target the EU rules in force from 8 December 2023, covering ingredients, nutrition declaration and allergen information.
How many languages does each product support?
Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. PinotQR auto-translates into the 24 required EU languages.
If you have a small catalogue and want a no-frills annual plan from a team that deliberately keeps the e-label compliance-only, PinotQR is a clean choice and starts at €49/yr. If you want a free starting point with no SKU cap, monthly billing, custom QR colors, team seats included, and an optional branded marketing page behind your QR, Winetraqr will cost you nothing to try and grow with you when you're ready.
View sources
Last reviewed June 1, 2026
- PinotQR homepage — accessed 2026-05-06
- PinotQR pricing — accessed 2026-05-06
- PinotQR features — accessed 2026-05-06
- PinotQR: New EU wine label regulation guide — accessed 2026-05-06
- PinotQR team page — accessed 2026-05-06