No annual e-label cap
Winetraqr's paid plan covers unlimited wines. eWinetag's plans cap new e-labels per year (4 on Free, 50 on Standard, 500 on Premium).
Alternative to eWinetag
Looking for an eWinetag alternative? Meet Winetraqr.
eWinetag and Winetraqr both turn your wine labels into EU-compliant QR codes. Winetraqr adds customizable QR colors, optional scan analytics, team accounts and an optional branded marketing page on top of compliance, with no annual e-label cap.
Why wineries switch from eWinetag to Winetraqr
- No annual cap on new e-labels: publish as many as you need on the paid plan
- Customize your QR code colors to match your label and brand
- Turn on optional, opt-in scan analytics to see who scans your labels, where, and when
- Invite teammates and manage multiple brands from one account
- Add an optional branded marketing page behind every QR, not just a compliance label
- Pay monthly or annually in EUR or USD
What you get with Winetraqr
Customizable QR code colors
Style your QR code to match your label and brand.
Optional scan analytics
Optional scan analytics turn every QR code into a data point: total scans, country, time and engagement, all in a clean dashboard. You control when they're on.
Team and multi-brand accounts
Invite teammates and manage multiple brands from one login.
Optional marketing page behind the QR
Optionally add a branded page with hero image, text, links and images, linked from your wine's nutritional page. The marketing page is opt-in per wine. eWinetag's website-redirect API is sold as a one-time €200 add-on instead of a built-in branded page.
Monthly or annual billing
Pay monthly (€30/mo) or annually (€300/yr) in EUR, with localized USD pricing for visitors outside the eurozone. eWinetag bills annually only.
All 24 official EU languages, and more
Labels are translated into all 24 official EU languages, plus additional languages for the rest of the world. eWinetag advertises automatic translation into all 24 EU languages.
Winetraqr vs eWinetag, feature by feature
Free tier
- Winetraqr
- Free plan, unlimited use of compliance basics
eWinetag Basic also caps storage at 40 e-labels.
Unlimited e-labels (paid)
- Winetraqr
- Unlimited
eWinetag's paid tiers explicitly limit how many new e-labels you can publish per year. On Winetraqr, what's gated by plan is QR codes per wine, not the number of wines.
Monthly billing
- Winetraqr
- Monthly or annual
eWinetag publishes Standard at €99/year and Premium at €199/year.
Multi-user / team accounts
- Winetraqr
- Invite teammates, manage multiple brands
Customizable QR code colors
- Winetraqr
- Yes, match your label and brand
Optional scan analytics
- Winetraqr
- Opt-in scan analytics dashboard
Optional branded marketing page
- Winetraqr
- Optional marketing page behind the QR
eWinetag offers a paid website-redirect integration to point the QR to your own site (currently free with the FSF2024 first-year promo); they don't ship a built-in marketing page.
EU 2021/2117 compliance (ingredients, nutrition, allergens)
- Winetraqr
- Yes
eWinetag claims '100% compliant with EU regulations' for Regulation 2021/2117.
Pricing
eWinetag's €99/yr Standard caps you at 50 labels a year, annual-only. Winetraqr costs more upfront but doesn't cap you: no label limit, monthly billing, custom QR colors, team accounts, and an optional analytics + marketing layer when you're ready to sell.
Winetraqr Growing Wineries (annual)
Most popular€300/ per year
Unlimited wines, customizable QR colors, optional scan analytics, team accounts, optional marketing page. Roughly two months free vs paying monthly.
Winetraqr Growing Wineries (monthly)
€30/ per month
Same features as annual, billed monthly. No annual upfront commitment.
Winetraqr Free
€0/ forever
Publish a compliant EU e-label with no credit card required.
Winetraqr prices are shown in EUR for parity with eWinetag; visitors outside the eurozone see localized USD pricing automatically. eWinetag currently advertises a promo (code FSF2024) making Standard free for the first year and including free website integration; pricing reverts to €99/yr Standard plus optional website-integration add-on after year one. Verified on ewinetag.com/membership-plans on 2026-05-06.
The right fit
Choose Winetraqr if…
Free EU compliance — publish a compliant EU e-label without paying anything until you're ready
Scan analytics — opt in to see who scanned your label, in which country, and when
Team accounts — invite teammates and manage multiple brands from one login
Branded marketing page — your QR can lead to an optional designed page, not just a nutrition table
Custom QR colors — style your QR code to match your label and brand
No e-label cap — publish more than 50 new wines a year without hitting an annual ceiling
When eWinetag is the better fit
- You're an Italian producer who needs Italian recycling/packaging label compliance built in alongside the EU 2021/2117 e-label.
- You publish a small, predictable number of e-labels per year (under 50) and want a low flat €99/yr fee with no need for analytics, team accounts, custom QR colors or a marketing page.
Frequently asked
FAQ
Can I import my eWinetag data into Winetraqr?
If you can export your wine data from eWinetag, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you. eWinetag also offers free admin help for migrating into their platform; for the reverse direction, we've got you covered.
Do I need to redesign or reprint my labels to switch?
Yes, the QR code itself changes when you change vendors, so labels printed with an eWinetag QR will keep pointing to eWinetag. Plan the switch around your next print run.
Is there a free trial?
Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.
Which is cheaper for a small winery with under 20 SKUs?
If all you need is EU compliance labels and you publish under 50 wines a year, eWinetag Standard at €99/yr is cheaper than Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year), so it costs more over twelve months but lets you avoid an annual upfront commitment. Winetraqr's free plan is €0 and has no annual e-label cap if you only need a compliant e-label.
Are scan analytics and the marketing page EU compliant?
On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.
Do both products meet EU Regulation 2021/2117?
Yes. Both Winetraqr and eWinetag advertise compliance with EU Regulation 2021/2117, covering ingredients, nutrition declaration and allergen information.
How many languages does each product support?
Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. eWinetag advertises automatic translation into all 24 EU languages.
If you're an Italian producer publishing a small catalogue and only need compliance labels with Italian recycling support, eWinetag's €99/yr Standard tier is a clean choice. If you want a free starting point with no e-label cap, customizable QR colors, optional scan analytics, multiple users or a branded page behind your QR, Winetraqr will cost you nothing to try and grow with you when you're ready.
View sources
Last reviewed June 1, 2026
- eWinetag homepage — accessed 2026-05-06
- eWinetag Membership Plans — accessed 2026-05-06
- eWinetag: EU Wine Labeling Regulations Complete Guide — accessed 2026-05-06
- eWinetag Helpful Info — accessed 2026-05-06