Customizable QR code colors
Style your QR code to match your label and brand.
Alternative to Grapely
Looking for a Grapely alternative? Meet Winetraqr.
Grapely and Winetraqr both turn your wine labels into EU-compliant QR codes. Winetraqr adds customizable QR colors, optional scan analytics, an optional marketing page behind every QR, and monthly billing on top of compliance.
Why wineries switch from Grapely to Winetraqr
- Customize your QR code colors to match your label and brand
- Turn on optional, opt-in scan analytics to see who scans your labels, where, and when
- Add an optional branded marketing page behind every QR, not just a compliance label
- Pay monthly or annually instead of committing to an annual contract upfront
- Skip per-label tier limits — Winetraqr's paid plan covers unlimited wines
- One global price in EUR or USD, no SKU-counting math
What you get with Winetraqr
Optional scan analytics
Optional scan analytics turn every QR code into a data point: total scans, country, time and engagement, all in a clean dashboard. You control when they're on.
Optional marketing page behind the QR
Optionally add a branded page with hero image, text, links and images, linked from your wine's nutritional page. The marketing page is opt-in per wine. Grapely positions the QR as a compliance label, not a marketing surface.
Monthly or annual billing
Pay €30/mo or €300/yr in EUR, with localized USD pricing for visitors outside the eurozone. Grapely bills annually only, and only in EUR.
Unlimited wines on the paid plan
Winetraqr's paid plan covers unlimited wines at one flat price. Grapely's plans cap new e-labels per year (3, 10, 25, 50, 100), so growth pushes you up the ladder.
All 24 official EU languages, and more
Labels are translated into all 24 official EU languages, plus additional languages for visitors outside the EU. Grapely advertises the 24 official EU languages.
Free tier with no SKU expiry
Winetraqr's free plan lets you publish a compliant EU label with no annual reset. Grapely's free XS plan caps you at 3 e-labels total.
Winetraqr vs Grapely, feature by feature
Free tier
- Winetraqr
- Free plan available
Grapely's free tier covers up to 3 e-labels.
Monthly billing
- Winetraqr
- Monthly or annual
Grapely's terms state subscriptions are billed annually in advance.
Multi-user / team accounts
- Winetraqr
- Invite teammates, manage multiple brands
Grapely's pricing page advertises unlimited brands and users across all tiers.
Customizable QR code colors
- Winetraqr
- Yes, match your label and brand
Optional scan analytics
- Winetraqr
- Opt-in scan analytics dashboard
Optional branded marketing page
- Winetraqr
- Optional marketing page behind the QR
Grapely positions the QR as a compliance label, not a marketing surface.
EU 2021/2117 compliance (ingredients, nutrition, allergens)
- Winetraqr
- Yes
Both products explicitly target EU Regulation 2021/2117.
Wine / SKU limits
- Winetraqr
- Unlimited
Grapely's S/M/L/XL plans cap how many new e-labels you can publish each year. On Winetraqr, what's gated by plan is QR codes per wine, not the number of wines.
Currency options
- Winetraqr
- EUR plus localized USD
Grapely's published pricing is in EUR; no currency switcher visible.
Pricing
Grapely starts at €80/yr but caps labels per tier and offers no monthly billing. Winetraqr is one flat price: unlimited wines, custom QR colors, monthly billing, and an optional analytics + marketing layer when you want one.
Winetraqr Growing Wineries (annual)
Most popular€300/ per year
Unlimited wines, customizable QR colors, optional scan analytics, team accounts, optional marketing page. Roughly two months free vs paying monthly.
Winetraqr Growing Wineries (monthly)
€30/ per month
Same features as annual, billed monthly. No annual upfront commitment.
Winetraqr Free
€0/ forever
Publish a compliant EU e-label with no credit card required.
Winetraqr prices are shown in EUR for parity with Grapely; visitors outside the eurozone see localized USD pricing automatically. Verified on grapely.io/pricing on 2026-05-06.
The right fit
Choose Winetraqr if…
Scan analytics — opt in to see who scanned your label, in which country, and when
Branded marketing page — your QR can lead to an optional designed page, not just a nutrition table
Custom QR colors — style your QR code to match your label and brand
No SKU ladder — publish more than 100 new wines a year without sizing up a tiered plan
Monthly billing — pay €30 a month instead of committing to an annual contract upfront
USD pricing — sell outside the eurozone and see prices in USD automatically
When Grapely is the better fit
- You publish a small, predictable number of e-labels per year (≤10) and want a low-cost annual plan: Grapely's S tier at €80/yr beats Winetraqr's €300/yr if you only need compliance.
- You're a multi-brand group with many separate brands and users sharing one account, and you want unlimited brands and users included on every paid tier — Grapely advertises this across the full lineup.
- You're based in Portugal or the Iberian peninsula and prefer a vendor headquartered in the Douro Valley with same-day support on working days.
Frequently asked
FAQ
Can I import my Grapely data into Winetraqr?
If you can export your wine data from Grapely, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you.
Do I need to redesign or reprint my labels to switch?
Yes, the QR code itself changes when you change vendors, so labels printed with a Grapely QR will keep pointing to Grapely. Plan the switch around your next print run.
Is there a free trial?
Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.
Which is cheaper for a small winery with under 10 SKUs?
If all you need is EU compliance labels, Grapely's S plan at €80/yr is cheaper than Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year), so it costs more over twelve months but lets you avoid an annual upfront commitment. Winetraqr's free plan is €0 if you only need a compliant e-label.
Are scan analytics and the marketing page EU compliant?
On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.
Do both products meet EU Regulation 2021/2117?
Yes. Both Winetraqr and Grapely advertise compliance with EU Regulation 2021/2117, covering ingredients, nutrition declaration and allergen information.
How many languages does each product support?
Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. Grapely translates labels into the 24 official EU languages.
If you publish a small, fixed number of wines a year and only need a compliance label, Grapely's tiered annual plans are clean and well-priced. If you want a free starting point, customizable QR colors, optional scan analytics, an optional branded page behind your QR, monthly billing, or no per-SKU ceiling, Winetraqr will cost you nothing to try and grow with you when you're ready.
View sources
Last reviewed June 1, 2026
- Grapely homepage — accessed 2026-05-06
- Grapely pricing page — accessed 2026-05-06
- Grapely terms and conditions — accessed 2026-05-06
- Grapely about page — accessed 2026-05-06