Alternative to Glasswise

Looking for a Glasswise alternative? Meet Winetraqr.

Glasswise and Winetraqr both turn your wine labels into EU-compliant QR codes with optional scan analytics. Winetraqr adds a permanent free plan, customizable QR colors, monthly billing, and an optional branded marketing page on paid plans.

Why wineries switch from Glasswise to Winetraqr

  • Stay free forever, not just for 30 days, until you actually need paid features
  • Customize your QR code colors to match your label and brand
  • Pay €30 a month or €300 a year, instead of an annual-only commitment
  • Get the optional marketing page, opt-in scan analytics and team accounts in one plan, not as add-ons
  • Cover all 24 official EU languages, plus more for visitors outside the EU
  • Manage everything in EUR or USD, with localized pricing

What you get with Winetraqr

Permanent free plan, not a 30-day trial

Winetraqr has a free plan you can keep forever to publish a compliant EU label. Glasswise offers a 30-day free trial; after that you need to commit to an annual plan.

Customizable QR code colors

Style your QR code to match your label and brand.

Monthly billing in EUR or USD

Pay monthly (€30/mo) or annually (€300/yr) and switch at any time. Visitors outside the eurozone see localized USD pricing automatically. Glasswise's published plans are annual only (€99/yr E-Label, +€49/yr Pro).

Optional marketing page included on every paid plan

Optionally add a branded page with hero image, copy, links and gallery linked from your wine's nutritional page. The marketing page is opt-in per wine. On Glasswise, the equivalent 'Marketing QR Codes' and 'Scan with Glasswise' features sit in the €49/yr Pro add-on.

Optional scan analytics on paid plans

Opt in to scan analytics and see total scans, country and timing for each label. Glasswise also offers scan analytics (no personal data), so on this front the two are comparable on paid tiers.

All 24 official EU languages, and more

Labels render in all 24 official EU languages, plus additional languages for visitors outside the EU. Glasswise advertises a five-language interface (German, English, Croatian, French, Italian) with automatic translation of ingredients and nutrition.

Winetraqr vs Glasswise, feature by feature

Free tier

Winetraqr
Free plan, no time limit
Glasswise
No free tier, 30-day trial only

Glasswise advertises a 30-day free trial without a credit card; no permanent free plan is listed.

Monthly billing

Winetraqr
Monthly or annual
Glasswise
No, annual only

Glasswise lists €99/yr E-Label, +€49/yr Pro and €1,290/yr Done For You.

Entry price

Winetraqr
€0 (free) or €30/mo / €300/yr
Glasswise
€99/yr (excl. VAT)

Glasswise's E-Label plan is €99/yr; marketing QR features cost an extra €49/yr Pro add-on.

Customizable QR code colors

Winetraqr
Yes, match your label and brand
Glasswise
No

Branded marketing page (optional, opt-in)

Winetraqr
Optional, included on every paid plan
Glasswise
Pro add-on (+€49/yr)

Optional and opt-in on Winetraqr. Glasswise's 'Marketing QR Codes' and 'Scan with Glasswise' sit in the Pro add-on, not the base E-Label plan.

Scan analytics (optional, opt-in)

Winetraqr
Opt-in scan analytics dashboard
Glasswise
Built-in scan analytics (GDPR, no PII)

Optional and opt-in on Winetraqr. Glasswise advertises scan counts, country and per-wine breakdown without collecting personal data.

Multi-brand accounts

Winetraqr
Multiple brands from one account
Glasswise
Multiple brands from one account

Glasswise advertises 'Run multiple brands or wine lines from a single Glasswise account' with centralized billing.

EU 2021/2117 compliance

Winetraqr
Yes
Glasswise
Yes

Both products explicitly target EU Regulation 2021/2117 for ingredients, nutrition and allergens.

The right fit

Choose Winetraqr if…

  • Pricing flexibility — start free, switch to monthly or annual when you outgrow it

  • All-in-one paid plan — get the optional marketing page and opt-in scan analytics in a single plan, no add-ons

  • Custom QR colors — style your QR code to match your label and brand

  • Wider language reach — sell to markets beyond German, English, Croatian, French and Italian and serve labels in all 24 EU languages plus more

When Glasswise is the better fit

  • You need GS1 Digital Link support out of the box for retailer or supply-chain integration — Glasswise lists it on the base €99/yr E-Label plan.
  • You want a fully done-for-you onboarding with phone support: Glasswise's €1,290/yr Done For You and one-off €290 Filling Service / €990 Custom Design packages are built for that workflow.
  • You value an explicit 'Wine-Long Guarantee' that QR codes keep forwarding even after you cancel.

Frequently asked

FAQ

  • Can I import my Glasswise data into Winetraqr?

    If you can export your wine data from Glasswise, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you.

  • Do I need to redesign or reprint my labels to switch?

    Yes. The QR code itself changes when you change vendors, so labels printed with a Glasswise QR will keep pointing to Glasswise. Plan the switch around your next print run. Glasswise advertises a 'Wine-Long Guarantee' that their QR codes keep forwarding even after cancellation, which can buy you time.

  • Is there a free trial or free plan?

    Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.

  • Which is cheaper for a small winery?

    If all you need is EU compliance labels, Glasswise's base E-Label plan at €99/yr (plus VAT) is cheaper than Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year). If you also want marketing QR features on Glasswise, their Pro add-on (+€49/yr) brings their package to about €148/yr; Winetraqr's free tier covers compliance basics at €0.

  • Are scan analytics and the marketing page EU compliant?

    On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.

  • Do both products meet EU Regulation 2021/2117?

    Yes. Both Winetraqr and Glasswise advertise compliance with EU Regulation 2021/2117, covering ingredients, nutrition declaration and allergen information. Glasswise also publishes SAFE e-Label certification and GS1 Digital Link support.

  • How many languages does each product support?

    Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. Glasswise's admin interface is offered in five languages (German, English, Croatian, French, Italian) with automatic translation of ingredients, nutrition and allergens.

If you want a base compliance plan with GS1 Digital Link or a full done-for-you onboarding, Glasswise's €99/yr E-Label plan and €1,290/yr concierge package are well-priced for that brief. If you want a permanent free starting point, customizable QR colors, monthly billing, the optional marketing page included by default, and labels in all 24 EU languages plus more, Winetraqr will cost you nothing to try and grow with you when you're ready.

Related comparisons

ScanForFacts

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View sources

Last reviewed June 1, 2026

  1. Glasswise homepage — accessed 2026-05-06
  2. Glasswise Pricing — accessed 2026-05-06
  3. Glasswise Features — accessed 2026-05-06
  4. Glasswise: Why Glasswise? — accessed 2026-05-06
  5. Glasswise: Changes to wine labeling regulations — accessed 2026-05-06
  6. Glasswise: 5 Factors for the Right E-Label Tool — accessed 2026-05-06