Digital wine labels, simplified
Free smart labels for smart wineries
Create and manage unlimited free digital labels for your wines with QR codes that give your customers nutritional information and give you insights.
It's free to sign up. No credit card needed.
Scan to discoverJoin thousands of wineries using Winetraqr.
“Winetraqr gives our customers confidence in the quality and provenance of our wines, and allows our team to quickly and easily create and update our labels.”
Ryan VanderpolOwner, Mas de l'Abundància
From signup to scan
Easy, quick, and affordable
Get up and running in minutes, with everything you need to print your first QR code today.
Quick
Easy compliance with EU regulations
According to new EU guidelines, every wine bottle must now include nutritional and allergen information. The most convenient and flexible solution is to display a QR code that links to a website with these details.
Create an account, add your wine, and generate your first QR code in just a few minutes.- Keep your wine details current with labels that update instantly, no reprinting required.
- Scan-ready labels, viewable on any smartphone. No apps required.
Your first label
Ready in minutes
Premium
Your winery's digital front door
Create a beautiful, branded page for your winery that gives customers quick access to everything they need — social media, your story, operating hours, shop links, and more.
- Build a custom "link in bio" style page for your winery
- Add widgets for social media, photos, text, and links
- Drag-and-drop builder — no coding required
- Auto-generated QR code that links directly to your page
- Connects seamlessly with your wine label QR codes
A note for EU wineries
EU wine e-label rules generally require the mandatory product information QR code to remain separate from marketing or sales content. Wineries outside the EU can use this feature directly. For EU wines, Winetraqr lets you print a separate, secondary QR code for your winery page and marketing materials.
Lab report to label
Your nutrition details, without the data entry
Upload the PDF analysis sheet you already receive from your lab. Winetraqr reads the report, imports the values it recognizes, and puts everything in place for you to review.
- 1
Upload your lab report
Choose the PDF certificate of analysis for your wine.
- 2
Let Winetraqr read the values
We identify useful composition and energy information automatically.
- 3
Review and publish
Check the highlighted values, save, and keep building your label.
Nutrition details
Composition & nutrition
Import from a lab analysis
Upload your PDF and we'll fill in what we can.
2025-reserve-analysis.pdf
Alcohol
13.5% vol
Acidity
5.2 g/L
Residual sugar
2.1 g/L
pH
3.4
Energy
65 kcal
More than compliance
Elevate your wine label experience
Your wine is more than just what's printed on the bottle. A digital label is a chance to provide clear, important information your customers want, conveying rich nutritional details and other data about your wine.
Winetraqr lets you create digital labels using QR codes linked to detailed, customizable product pages. Update your digital label instantly from anywhere, reach consumers on any device, and keep your labels accurate and accessible.
Everything in one place
One account to manage it all
With Winetraqr, you can easily create unlimited wines and manage their digital labels, all from a single account. Whether you have one winery or multiple brands, everything stays organized in one place for your convenience.
Updating your wine details is simple and instant. Make changes anytime, and your digital label will automatically reflect the latest information; no need to worry about printing incorrect information on labels or needing to clutter your wine bottles with unnecessary information.
Understand every scan
Data for all your labels
With optional built-in analytics, every QR code becomes a window into customer behavior. Get a clear view of how often your labels are being scanned, how long visitors stay, and which countries are engaging most with your wines, all in a clean, visual dashboard.
These insights help you make smarter decisions about distribution, marketing, and growth. Whether you're exploring new regions or refining your next release, Winetraqr's analytics give you the data to support every bottle.
Easy
Manage all your wines and their QR codes in one place, from a single, simple dashboard. Your digital label is automatically translated into 25 languages.
Flexible
A solution that grows with you (and your vines) by allowing you to manage multiple wineries, all from the same account, and invite your team to help.
Reliable
Keep your label details updated and accurate with instant updates whenever you need.
Straightforward pricing
Simple, transparent plans
Start for free, forever. When you're ready for more, upgrade to unlock premium features for your growing winery.
Individuals & small brands
Free
- Unlimited wines and QR codes
- Built to meet modern label requirements
- Automatic language translation
- Mobile-optimized digital labels
- Easy to update your labels anytime
Growing wineries
$9.99/ monthly
- Everything in the Individual plan
- Marketing page for your winery
- Invite & manage teammates
- Create multiple QR codes per wine
- Scan analytics + reporting
Growing wineries
Most popular
$99/ year
Save $20.88 per year (17% savings)
- Everything in the Individual plan
- Marketing page for your winery
- Invite & manage teammates
- Create multiple QR codes per wine
- Scan analytics + reporting
Start for free
Unlock the story behind every bottle
Your first QR code is just a few clicks away.
Need to know
Frequently Asked Questions
Answers to common questions you may have, for anything specific please email hi@winetraqr.com and we'll be sure to help you out.
Yes! If you manage a single winery you can create as many wines and QR codes as you like.
It's easy. Create your Winetraqr account by [clicking here]. Create a Wine and fill out the information. A QR code will automatically be created for you. The QR code is ready for use immediately!
After creating your wine and entering the nutritional information for it into Winetraqr, we automatically generate a QR code that you can download and share with your label designer. QR codes can be downloaded in jpeg, svg, png, and pdf formats.
Of course! QR codes aren't just for bottles. You can add Winetraqr QR codes to your price lists, information sheets, wine fair booths, and anywhere else you want customers to find information about your wine.
Winetraqr is available in every official EU language (Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish) as well as some unofficial languages, like Catalan.
Absolutely. Winetraqr QR codes will work for you no matter where in the world you (or your customers) are.