QR code tracking & analytics
PREMIUM FEATUREUnderstand customer behavior with detailed insights into how, where, and when your wine labels are being scanned.
Winetraqr Premium gives you a powerful window into your customer base through real-time scan analytics.
Accessing the dashboard
To view your data, click on the tracking tab in your winery dashboard. Here you'll find a comprehensive overview of all scan activity across your entire catalog.
Key metrics explained
The tracking dashboard provides several vital data points:
1. Total scans
The total number of times your QR codes have been scanned within a selected time period.
2. Average session duration
The average amount of time visitors spend viewing your wine information after scanning.
3. Geographic location
See a map of the world showing exactly where your wine is being enjoyed. We provide data down to the country level.
Filtering your data
You can dive deeper into your analytics by applying filters:
- By date - See performance over the last 7 days, 30 days, 60 days, 90 days, 6 months, or 1 year
- By wine - Compare which of your varietals or vintages are getting the most attention
- By QR code - If you use Multiple QR codes, you can see exactly which specific campaign or region is driving traffic
Privacy Note: Winetraqr analytics are designed to be fully compliant with GDPR and other privacy regulations. We track engagement trends without collecting personally identifiable information from your customers.